Technical Specifications

Magazine - Pharma Focus Asia

Mechanical Details

Double Page Spread

Full Page and Covers

1/3rd Page Vertical Outer

Half Page Horizontal

1/3rdPage Product Flash

Island

GateFold Cover 2-Pages

GateFold Inner 2-Pages

Artwork

Software
InDesign, Photoshop, Illustrator & High resolution PDF (file must have all images at 300dpi with fonts embedded)
(Not Compatible: PageMaker, Coreldraw or any other software or files from the Internet)

Pictures Resolution
300dpi at 100% scaling for images, either as TIFF, JPG, EPS, or PDF

Colour
All colours to be CMYK breakdowns, including InDesign, Illustrator and Photoshop files

Fonts
Include all print and screen fonts

Note:

1. Advertisers are provided with one copy of the publication only
2. Requirement for extra copies needs to be indicated at the time of approving the advert. Such copies entail extra charges @ US$ 25 per copy, plus cost of delivery
3. The above ad tariff is exclusive of the Ad agency commission
4. Corporate Showcase (8-pages) option entails flash of your logo on the cover page bottom part (Size: 20 mm X 35 mm)
5. Font "Adobe Garamond Pro" is not allowed for the contents of corporate showcase

To discuss advertising and sponsorship opportunities please contact

Sunita

Email:sunita@ochre-media.com

Tel: +91 40 66655000 Ext: 221

Fax:+91 40 66257633 or 66257655

Online - www.pharmafocusasia.com

About Banners

Offered on the homepage and all the sections of the website are positioned to attract the attention of the readers.

Complying with the Interactive Advertising Bureau (IAB) standard sizes, the full banner gives you the right space to showcase your company's services and offerings. A prominent and well thought out positioning across the website including search results, Services & Solutions listings, profiles and articles attracts the readers attention.

Home Page Top Banner

Specifications

Home Page Sky Scrapper

Specifications

Section Banner

Specifications

Page Banner

Specifications

Banner in Article (Contextual)

Specifications

e-Newsletter - Verticaltalk Pharma

'Verticaltalk Pharma' e-Newsletter - the e-Newsletter for the pharma industry's key decision makers. The database of e-newsletter audience comprises a multitude of high-profile decision makers from the pharma industry who are the regular users of the website. In essence the key market segment built to suit your positioning.

e-Newsletter Banner

Offers the best position on the newsletter which is most visible and attracts the attention of our readers. This position offers lot of space for your creative ads (preferably an animated GIF).

Specifications

Skyscraper

This space is the efficient way for your advertisement to be prominently visible with our rich mix of content. The standard IAB skyscraper position offers good exposure for time-sensitive events.

Specifications

Banner in Article (Contextual Position)

Contextual advertising banner slot featured alongside the relevant content category such as events, articles, interviews etc. A sure shot way of hitting the bull's eye - placing the ad where the most relevant contents are. Use this position to create that unique brand awareness with the audience that matters.

Specifications

Exclusive e-Newsletter Sponsorship

An opportunity to use ALL advertisement options in a chosen issue of the newsletter to leverage the benefits of exclusivity at a competitive price. The sponsorship is a package that combines all offerings - banners, skyscraper, contextual position to maximise visibility to your marketing messages.

Direct Marketing

Direct marketing messages are sent by e-mail to the exclusive database of www.pharmafocusasia.com, comprising high-profile business executives from the pharma industry who are the key decision makers. The database consists of executives who are opt-in subscribers, identified by our research team. It is updated regularly. Our e-newsletters enjoy high hit rates and click throughs. The minimum order is 5,000 subscribers and orders should be booked at least two weeks in advance.

Note: All the mailshots are sent to the executives in our database. The mailshots will carry a clear text message describing the sender and also instructions to unsubscribe.

Data Reported

Only open rates and click-through reports are available. Rich media and Javascripts are not accepted.

Creative

Specifications

Pricing Structure

Direct Marketing campaigns are charged per e-mail address and the cost is (US$ 0.25) per address, for mail shots above 5,000 units. For mail shots below 5,000 units, the charge is (US$ 0.45)

Booking Example: 10,000 Direct Marketing messages cost: 10,000 x US$ 0.25 = US$ 2,500