Pharma Focus Asia

Aytu BioScience Announces International Distribution Agreement for Fiera® in Japan

Thursday, October 05, 2017

Aytu BioScience, Inc., a specialty life sciences company focused on global commercialization of novel products in the field of urology, today announced that the company has entered into a distribution agreement with Mitsuboshi Product Planning Ltd to market and distribute Fiera in Japan.  Mitsuboshi is a specialty life sciences company engaged in the research, development and commercialization of products related to infertility and female sexual wellness.  Mitsuboshi is the company's first international distributor of Fiera, and the company expects to announce additional international distribution partnerships for Fiera in the future.

"We are very pleased to have partnered with Mitsuboshi in Japan to make Fiera available for the many women that experience low sexual desire and may benefit from an innovative, non-drug product like Fiera," commented Josh Disbrow, Chief Executive Officer of Aytu BioScience.  He continued, "Japan is a large and growing sexual wellness market, and we believe that Mitsuboshi is very well positioned to establish Fiera as an important female sexual wellness brand among both clinicians and consumers throughout Japan."

Up to 9 million Japanese women express one or more sexual concerns.  The Japanese sexual wellness market has been estimated at over $270 million annually.

Aytu BioScience and Mitsuboshi expect to launch Fiera in Japan in the next several months.

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