Marketing & Finance
Pharmaceutical Business Strategy and Forecasting
Creating insights from market research
The pharma sectors ongoing transformation has prompted most pharma and biotech players to focus on launching new products developing innovative technologies virtual clinical trials and rapid digitalisation These initiatives are proving to be quite challenging
The Glocalisation Change
Your second important glocalisation decision is how to adapt to local conditions
The first article in this series began from the premise that exploiting global markets creates a dilemma for pharmaceutical and other life sciences companies which I called the glocalisation challenge
WINNING IN LAUNCH
How Indian Generic Pharma can use forecasting to ace the game?
Generic and innovator pharmaceutical companies have stark differences such as times resources and costs allocated to launch products
The Glocalisation Choice
Your first, most fundamental glocalisation decision is where to focus
In the first article in this series I began from the premise that as soon as any life sciences firm moves significantly outside its home market it faces the glocalisation challenge the dilemma between global opportunities and local needs
THE GLOCALISATION CHALLENGE
The pharmaceutical industry has changed dramatically since I first stood at a laboratory bench in the s
2022 TRENDS IN PHARMA MARKETING
Its been nearly two years since the outbreak of COVID began and were still in the midst of enormous disruptions to the worlds economies businesses education and peoples lives
