Pharma Focus Asia
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CHINA-PHARM 2013 Back to Shanghai

Opportunities lie ahead for the pharmaceutical industry

Reinhard Angelmar, The Salmon and Rameau Fellow, Healthcare Management and Professor, Marketing, INSEAD, France.

Co-organiszed by China Center for Pharmaceutical International Exchange and Messe Düsseldorf (Shanghai) Co., Ltd., China International Pharmaceutical Industry Exhibition (hereinafter referred to as CHINA-PHARM) is an annual event held in Beijing and Shanghai alternatively. Following last year’s success in Beijing National Convention Center, CHINA-PHARM 2013 will return to Shanghai and be vstaged from October 29th to November 1st at Shanghai New International Expo Center.

Covering a space of around 25,000 sqm, CHINA-PHARM 2013 is expected to attract over 400 leading Chinese and international brands as well as over 20,000 trade visitors, 15 per cent of which come from overseas. At the beginning of this year, exhibitor recruitment of CHINA-PHARM 2013 is off to a good start. Since application for regular exhibitors kicked off on January 1st, Hall W5 has been booked out within just one month and only limited space is available at Hall W4 at present. This shows not only the exhibitors’ satisfaction with outcome of participation in the previous events, but also rosy prospects for the Chinese economy and a booming pharmaceutical industry.

To increase popularity and present a more international and professional event, CHINA-PHARM 2013 places special focus on communication and exchanges with exhibitors and visitors. In order to provide exhibitors with top services, organiszers of the event actively visited major exhibitors in Shanghai, Beijing, Hunan Province and Guangzhou, among other places, to identify their needs, exchange latest industry trends and share preparation progress of the event. In the meantime, organiszers also devoted more efforts to attracting visitors. Around 10 promotional campaigns will be launched in China to learn about suggestions and advice from potential visitors through face-to-face communication. This will help attract more enterprises and potential target visitors to participate in the event.

Over the recent years, the China pharmaceutical industry has experienced rapid growth and formed a huge market with wide circulation and extensive development. According to statistics, the annual growth rate of the pharmaceutical industry reached 23.3 per cent during the 11th Five Year Plan period. RMB 1.5 trillion yuan of total output in 2011 demonstrated strong momentum in the industry. In November 2012, the National Development and Reform Commission announced an output value for the first 10 months of nearly RMB 1.46 trillion yuan, an increase of 20.7 per cent year-on-year. During the 12th Five Year Plan period (2011-2015), the annual growth rate of China pharmaceutical industry is estimated to be over 20 per cent. By 2015, China will become the world’s second largest pharmaceutical consumption market. CHINA-PHARM 2013 will closely follow the latest trends in the pharmaceutical industry and enhance communication with exhibitors and visitors to further promote the event. Being a customer- and service- oriented event, CHINA-PHARM 2013 will also serve as a platform for all pharmaceutical companies to communicate and cooperate with each other. This platform will showcase leading technologies and products and offer authoritative information that help create more business opportunities for the pharmaceutical industry. CHINA-PHARM 2013 strives to become the top industry exhibition not just in Asia, but also around the world.

The auspicious Year of Snake harbingers prosperity and a fresh start. As we bid farewell to 2012, we sincerely invite all established and potential customers and industry friends to join us in Shanghai for CHINA-PHARM 2013 that brimming with opportunities and challenges.

-- Issue 18 --

Author Bio

Reinhard Angelmar
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